This afternoon I stopped in at Wild Oats Market in Bend, Oregon. This market caters to health and environmentally conscious shoppers and is wildly popular in this community. The produce is attractively displayed, the meats and fish are allegedly of superior quality and the shelves are stocked with almost every imaginable "green" product. As I finished eating a strictly organic walnut salad with light balsamic vinegar dressing, my eye caught the above pictured display.
Does the expression "over the top" mean anything to you? I understand marketing, but really "organic candy" brought to us from "Yummy Earth." My tummy starts churning at the idea of saying to my granola-addicted friends. Yeah, that's a lollipop I'm eating, but its gluten free, fat free, USDA-approved organic, and it's made from "real fruit extract", so I'm cool. Now the reason there are so many boxes on display is that this manna is actually Halloween fodder. Parents can feel good that this year that little Brittney may come home with fewer tootsie rolls. What a good, wholesome holiday it will be! Look I am all for ridding society of bad stuff like refined sugar and preservatives. I understand the arguments, but then why do I feel some business is capitalizing on the pretense that eating the right lollipop represents a higher ethic? I wonder if the sweet little treat is "kosher?" Somehow we will lick our way into becoming better human beings or are we all "suckers" at heart? (Btw. Lollipop is spelled incorrectly on the sign.)